Design is about everything, and everything is about design. That's what I think.
My background is in brand positioning, forecasting, visual communication, and creating identity. Over the years, I've worked throughout the UK, in all areas of design, both independently and in-house, and with industries as diverse as fashion, high street retail, music, manufacture and financial services.
I work with my clients, not for them - helping to realise the full potential of their products and services, bringing experience and expertise to the many challenges of a modern, commercial world, collaborating long term to add maximum value and to evolve.
A graduate of Camberwell School of Art, The Royal College of Art a member of the International Society of Typographic Designers, and an experienced educator, I believe creativity impacts on all areas of business and industry, that solutions should be economically and ethically sound and that all creative problems can be solved.
After many years working in London, Brighton and Liverpool, I’m firmly based at my own studio in Hastings where I do all my best thinking looking out to sea.
As well as being an independent consultant, I often work in-house or as part of a larger team, so look out for credits to Playne Design, Harveen Gill Associates, CDW&Partners and Sherlock Studio.