Creating a new identity for this specialist social housing provider.
Working with Playne Design, I built a bespoke visual language and communication system that pivoted on letting the modular forms of the logotype tell stories that reinforced customer/stakeholder relationships.
A revolutionary software platform and A.I. language created to assist and advance life sciences. My role was to understand what they did, and how they worked at a point in time when they were rapidly expanding and moving from a small to medium-sized operation.
At this point their business was split between Synthace; their parent company and Antha, their primary software product.
I was tasked with evolving their visual identity and creating a bespoke 'bridge-brand' that raised their profile within the wider tech industry.
Howells are a respected recruitment consultancy with divisions covering the service, legal and financial sectors. They needed a new identity that reconciled each division, prepositioned them in a competitive sector and enabled them to reposition their offer for a more digital environment.
Creating a new identity and wordmark for an independent ceramic studio and workshop in the historic creative quarter of Liverpool North Docks
Lorna Rees Company
Creating a new brand identity and guidelines for a leading Live Arts and outdoor events practitioner, re-positioning her creation and management offer to sit alongside an existing production and performance company.
Photography: Lorna Rees / Jayne Jackson
Working with Dyke & Dean to create way-finding and general graphics for a new student accommodation project in London, including the creation of a new, bespoke display typeface.
The Courtyard, Dalston Lane
A mixed-use development of commercial, office and residential space in East London. Working with Dyke & Dean as my direct client, I developed the branding and visual language applied throughout the development.
The brand included a bespoke Logotype and display stencil font.
Icons and Logotypes
Much of my work is in brand repositioning and identity, crafting strong, unique brand marques, icons and logotypes.
I've worked in many industries, creating bespoke identities for clients in fashion, high-street retail, media and science/technology.
I work with the client to understand their needs and devise identities and working guidelines with impact and longevity.