Nisa. Making a difference locally.
The UK's leading 'symbol group' retailers, now owned by the Co-op. Members operate as independent local high street retailers under the symbol brands Nisa Local or Nisa Extra.
I worked closely with Ralph Scott at CDW & Partners to create the new identity package, and develop the complete external and internal brand presentation, across all retail offers.
I also developed the 'Loco' brand as a solution for new entry-level retailers located within saturation points.
Loco
One unexpected result of the success of the new Nisa Brand was oversubscription. I was asked to create a new name and logotype a new division of the symbol group family to act as a support for Nisa Local.
The Courtyard, 55a Dalston Lane
A mixed-use development of commercial, office and residential space in East London. Working with Dyke & Dean as my direct client, I developed the branding and visual language applied throughout the development.
The brand included a bespoke Logotype and display stencil font.
Avicenna
The UK's largest pharmacy support group with an estate of over 140 independent members across the UK.
They needed an effective, dynamic brand and visual language that positioned them clearly within a global market and provided full design support across print, retail and digital.
Ripspeed
The own-label automotive accessories division of Halfords.
Working with CDW&Partners I developed a new brand identity, image and packaging guidelines and retail styling.
This included photography and packaging standards for the entire range, from a single component part to high-end stereo systems.
Yellow Jersey Cycles
Yellow Jersey Cycles are a specialist high-end road and track bike retailer and service hub. They needed clear branding and concise visual language throughout the store and for all services for a competitive market.
The Harlesden
Working with Dyke & Dean to create way-finding and general graphics for a new student accommodation project in London, including the creation of a new, bespoke display typeface.
The Printworks
Identity, visual language, custom font, marketing and social media support for The Printworks, a mixed-use venue, bar, studio, retail space and luxury bed & breakfast in Hastings.
