Brand Identity for Withit Studios, a major global licensing company, creating toys, stationery, teen wear and accessories in Europe, America and the Far East. The brand marque needed to create a 'global' look that strongly suggested their British roots which impact on their work across all language and cultural/social groups. It was designed to work as an endorsement as well as branding for standalone products - across all product and character divisions and be as comfortable in a digital environment as in the 'real world'. The client wanted something as recognisable, complete and ubiquitous as Disney, but clearly British in personality.
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