The Room is a successful radio show (Frome FM) that specialises in British Independent music from the late '60s to the present day, with an emphasis on Ska, MOD and Punk. The show is increasingly popular, has earned a large, loyal audience and is now being licensed out nationally. From the beginning, the client realised they needed a concise, marketable brandmark and wanted to reference traditional graphic motifs from this media so I adapted the RAF roundel associated with the MOD music scene to suggest sound waves and an echo, looking back to the past.
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