Tesco Community Engagement

Working in-house at Sherlock Studio (Brighton), I was tasked to create a brand marque and visual language for the International Tesco Community Engagement scheme. It needed to be simple, flexible, immediate and support the new Tesco typestyle and graphic language but to have a softer, more honest, less corporate profile. I wanted a device that was easy to reproduce, simple without being naive and would adapt to any style, mark-making or techniques they employed.
 

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