Working in-house for CDW&Partners (Brighton), I developed a complete brand identity package for Nisa Stores. Working alongside the retail designers at CDW, the project included developing a comprehensive brand manual for both instore and exteriors, print and advertising standards, retail display, and signage. It was important to raise the visibility of Nisa stores in a very competitive high street arena, and to create a store concept that new clients would 'buy-in' to.
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