Natural Blue

I worked with the menswear retailer Natural Blue for several seasons, developing their branding, labelling, garment detailing/trimming and retail store presentation. This included everything from ticketing, prints and patterns to seasonal windows. Here is a series of large format window displays, designed as pastiche film posters to support a retro menswear collection. Each poster was associated with a particular garment and referenced a 6 week 'film season' for each window. Over time we developed a very clear narrative for all retail spaces and advertising
 

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