I've worked with Withit Studios for several years, developing branding, marketing and promotional materials and products. As well as general graphic support and photography - I've helped develop character brands, styling and sales material. This is a brand marque for the Joey & Joy line of accessories and teenwear. New lines regularly evolve from existing ranges as demanded by clients and the market in different territories. The 'look' and feel of a brand in India may be inherently different in Europe or Russia, I always need to be sensitive to cultural and territorial nuance. The quality and originality of trimmings and detailing lifts the whole product profile in a very competitive market.