BSA Creative Concepts

Working in-house with Playne Design (Hastings/London), developing creative concepts for the Building Society Association. Including annual reports, communication and wayfinding that projected themes supporting the aims of the core membership, taking the BSA branding as their starting point, helping to embed the branding into the visual language for all members and suggesting authority and centrality. Each year the BSA would develop a corporate theme and it was our task to develop visual responses and bring the themes to life.
 

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