Avicenna is a new concept high street pharmacy chain for the UK, originally built from a family of independents, they needed a cohesive branding package to raise their high street profile and encourage new commercial partnerships. I was commissioned by CDW & Partners (Brighton) to devise a new logotype, a comprehensive visual language, colour palette and a complete brand manual alongside CDW who developed the new retail presentation. My work included all internal and external graphics, developing printed material and packaging.
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